I help founders and product leaders turn complexity into clarity—aligning strategy, systems, and people to ship the right products with confidence.
I bring hands-on product leadership experience from pre-MVP startups, integration-heavy SaaS platforms, and enterprise-grade environments where product decisions have real operational consequences.
Pre-MVP → paying customers
Built product operations from zero to first paying hospitality SaaS clients.
800+ locations launched
Led API-first product work for enterprise restaurant brands.
Governance that scales
Introduced prioritization, intake and decision-making systems across growing teams.
Empathy with judgment
Strong stakeholder understanding without losing focus on discipline.
From value to adoption
Focused on defining the right product and bringing it to the right users.
For founders, product leaders, and teams who need more clarity without adding unnecessary process.
For you if:
What we create:
A sharper product direction, clearer decision rules, and an operating rhythm your team can actually follow.
For you if:
What we create:
Sharper judgment, sustainable alignment, and clearer decision systems.
For you if:
What we create:
Cleaner ownership, better prioritization, and more predictable execution.
Once we understand where the system is breaking, we choose the right level of support.
Every engagement starts with a focused discovery conversation. From there, I recommend the format that fits — a diagnostic, ongoing advisory, or leadership mentoring.
Discovery conversation
Clarify goals, constraints, and fit.
Diagnostic
Understand the system and what to fix first.
Advisory
Navigate complexity and make better decisions.
Mentoring
Build your judgment, influence, and leadership.
Clarity before action
A focused assessment of where product strategy, prioritization, or alignment is breaking down — and what to fix first.
A shared problem definition and a prioritized 30–90 day action plan.
Ongoing complexity
Ongoing advisory for founders and product leaders navigating scaling decisions, customer requests, and cross-functional alignment.
Clearer decisions, better prioritization, more predictable delivery.
Growing into larger scope
Structured mentoring for senior PMs, Heads of Product, and VPs stepping into bigger roles and harder rooms.
Sharper judgment, broader influence, faster progress into scope.
We'll clarify your situation and choose the most useful next step — no pitch, no obligation.
A short preview of product systems I've helped shape — from pre-MVP operating models to enterprise-scale API launches.
Joined as the first product hire at an enterprise hospitality startup with no paying customers — and helped install the operating model, team, and product direction.
First paying enterprise hotel clients onboarded within 6.5 months.
Read case study →Designed and launched an API-first ordering system for enterprise restaurant chains — developer portal, integration specs, and pilot rollout with major delivery platforms.
800+ locations live in six months, unlocking $500k+ ARR.
Read case study → Facing a similar challenge? The fastest way to find out if I can help is a short conversation.
I work with a small number of clients at a time. Write a short note about your situation and I'll be in touch.
I read every inquiry personally and will reply within 1–2 business days. In the meantime, feel free to browse the case studies.